The location for the proposed Elm Street Plaza is where The Frozen Bear is currently located in downtown Wisconsin Dells. The store and another piece of land directly behind it will be demolished to build the new space that the city plans to open in summer 2022.



Wisconsin Dells Visitors and Convention Bureau Director of Festivals and Events Jenifer Dobbs presents ideas for possible events in 2021 during discussion at the Business Improvement District meeting on January 6th.

ERICA DYNES

The planning phases for a new space on Elm Street begin.

Jenifer Dobbs, director of festivals and events at the Wisconsin Dells Visitors and Convention Bureau, said the square will provide a venue for up to 270 days of entertainment, including the farmers’ market. The site is slated to open in July 2022, she said. The square is on the corner of Elm Street and Broadway. The frozen bear and the property behind it are being demolished.

“It will be a central meeting point for visitors and residents,” said Dobbs. “We hope to attract the residents within a radius of 32 kilometers to call the square a meeting point. That’s over 50,000 people if you look at us in a 20 mile radius. That is a significant amount. “

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The square is a joint project between the city and the office, Dobbs said. Other stakeholders include the city’s public works department, the Business Improvement District Committee and WizardQuest owner Kevin Ricks, said Ed Wojnicz, Mayor of Wisconsin Dells.

Romy Snyder, president and CEO of the Wisconsin Dells Visitors and Convention Bureau, said Wisconsin Dells is scrutinizing other communities with similar public spaces to decide what activities and programs are taking place in its own space, such as B. Morning yoga and movie night. A program plan has not been established.